What is search engine optimisation?

Search Engine Optimisation or Search Engine Positioning is the process of getting your site to the top of the major search engines for specific relevant keywords or phrases.

Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings and organic search results. Search engine optimisation (or SEO) is primarily concerned with advancing the goals of a website by improving the position of its organic search results for a wide variety of relevant keywords.

Search engine optimisation strategies may increase both the number and quality of visitors of your web site.

How can search engine positioning help your business/organisation?

Search engine positioning services are designed to get your web site in the top rankings pages of search engines. We do this through an integration of the marketing mix with the optimisation of keywords/phrases, content, and web site design.

Benefits of search engine optimisation

Topping the results pages of the major search engines means increased sales:

  • Draw in new clientele
  • Generate more enquiries
  • Increase the number of online purchases (requires e-commerce)
  • Communicate with new visitors from around the globe
  • Create a strong web presence
  • Enhance the online brand of your organisation